HOW THE CXWG
STARTED?
HISTORY.
In 2020, as the world grappled with the challenges of the coronavirus pandemic, our founder, Christopher Brooks, envisioned something extraordinary: a global initiative that combined the power of Customer Experience (CX) with the desire to make a real difference. And so, the CX World Games (CXWG) were born—a fun, innovative, and inclusive way to drive meaningful change during a time of uncertainty.
Powered by Passionate People
Starting something new is never easy, but the response was incredible! Volunteers from around the world rallied together, sharing their time, talent, and creativity. What began as a one-time initiative quickly grew into an annual global movement, proving that when people unite for a cause, amazing things happen.
What Are the CX World Games?
Imagine this: Over 3–4 weeks, diverse teams from around the globe come together (virtually, of course!) to solve real-world challenges for charities and NGOs. Guided by expert CX captains, these teams brainstorm and innovate solutions that help organizations improve their donor, volunteer, or beneficiary experiences.
And the best part? You don’t need hours to make a difference. Even a single idea shared in a minute can create ripples of impact!
Lexden’s Role in the Magic
At Lexden, we’re proud to be at the heart of the CX World Games. Our passion for helping NGOs and community-focused organizations aligns perfectly with the mission of the Games. We collaborate, strategize, and cheer on teams as they tackle challenges and generate solutions that truly transform lives.
Making a Difference Together
The CX World Games have become more than a competition—they’re a global community of changemakers. Whether you’re a seasoned CX pro or a first-time participant, there’s a place for you to contribute and grow. And every idea counts: The insights generated during the Games are shared directly with charities, helping them take actionable steps to create positive change.
Join the Journey!
With games hosted in English and regional events in local languages, the CX World Games are open to everyone, everywhere. Together, we’re proving that CX isn’t just about business—it’s about building better communities and brighter futures.
Ready to make an impact? Join us and be part of the change!
WHERE CX MEETS PURPOSE.
FOUNDER.
Christopher Brooks
Christopher Brooks is a customer strategist with over 20 years of experience in agency, client-side, and consultancy roles, working with corporates across Europe, Asia, and the Americas. As the Managing Director of the international CX practice Lexden CX, he is dedicated to helping organizations enhance their outcomes through customer-world led thinking. Christopher believes that great customer experience (CX) practice leads to betterment for all involved—customers, employees, communities, society, and shareholders alike.
In every endeavor, Christopher prioritizes outcomes over challenges, focusing on how brands can attract and retain committed customers who value and invest in exceptional experiences. His skills encompass a wide range of areas, including designing and delivering CX programs, customer culture transformation, customer insight and optimization, and customer journey mapping. He also contributes to the field as the host of the CXSuperheroes podcast series on Spotify and iTunes, a resident writer for the CX Leaders series published in MyCustomer, and as a guest lecturer in CX Management at the International University of Monaco.
In 2020, Christopher founded the Customer Experience World Games (CXWG), a not-for-profit initiative that emerged in response to the COVID-19 pandemic, aimed at empowering CX professionals to make a positive impact on customers, employees, and society. Inspired by conversations with fellow CX specialists facing similar challenges, Christopher sought to create a platform for collaboration and meaningful contribution during difficult times.
As he shared in an interview with MyCustomer, “Like many people in the business world, I wanted to make a difference during the coronavirus, while trying to provide some help to members of our industry.”
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